The Smiles says it all! Mr. Nirala Singh, Co-Founder and MD of Corcom Media Ventures welcomes Royal Highness Prince Saud Bin Mishal Al-Saud- Chairman of Saudi Cricket Association on his arrival in India. The year 2023 started with “Visit Saudi” coming on board as a partner for Tata IPL’s ongoing edition. Corcom Media Ventures facilitated the deal to be inked. Royal Highness Prince Saud Bin Mishal Al-Saud- Chairman of Saudi Cricket Association was here to be a part of the extravagant opening ceremony of Tata IPL 2023. Subsequent to the announcement by BCCI regarding “Visit Saudi” association with Tata IPL, team Corcom worked with all the stakeholders involved and drafted the marketing plan to leverage the partnership. Corcom Media Ventures along with other associates involved strategised the on-air and on-ground innovations to build brand “Visit Saudi” and ‘The Journey Beyond Boundaries’ concept amidst the target group. An unique, fun-filled experiential zone was conceptualised, created and executed at the leading malls across India. The same set is installed at all the stadiums hosting the matches. The visitors at Malls and Stadiums have been enthralled by these experiences and have developed an instant liking to Saudi’s rich culture and heritage. Royal Highness Prince Saud Bin Mishal Al-Saud- Chairman of Saudi Cricket Association and his high-profile team watched a few matches and were awestruck with the frenzy fans and the fervour.